Free Anchor Text Analyzer

How It Works

Enter a URL to analyze all anchor text used in links on that page. The tool categorizes anchors into types (exact match, partial match, branded, naked URL, generic), shows word frequency, and provides distribution metrics. This helps you understand how your site is being linked and plan your anchor text strategy.

Why It Matters for SEO

Anchor text is a powerful ranking signal. Google uses it to understand what the linked page is about. A natural anchor text profile includes a mix of branded, partial match, and generic anchors. Over-optimized exact-match anchors can trigger penalties. Understanding your current distribution helps you build a balanced, natural profile.

When to Use This Tool

• Analyze your current anchor text distribution
• Check if your anchor text profile looks natural
• Plan anchor text strategy for new link building campaigns
• Audit competitor anchor text profiles
• Identify over-optimized or under-optimized anchor text
• Report anchor text metrics to clients

Key Concepts

Best Practices

• Aim for 30-40% branded anchors as your base
• Keep exact match anchors under 5% to avoid over-optimization
• Use partial match anchors (20-30%) for keyword relevance
• Include naked URLs (10-20%) for natural diversity
• Generic anchors (5-10%) add natural variation
• Vary anchor text naturally — don't use the same anchor for every link

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Frequently Asked Questions