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Schema / Structured Data Generator

Generate JSON-LD structured data for Article, FAQ, HowTo, and more. Copy the code and add it to your page.

Generated JSON-LD

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "",
  "description": "",
  "image": "",
  "author": {
    "@type": "Person",
    "name": ""
  },
  "datePublished": "",
  "dateModified": "",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": ""
  }
}

How It Works

Select a schema type (Article, FAQ, HowTo, LocalBusiness, Product, or Breadcrumb) and fill in the fields. The tool generates valid JSON-LD structured data that you can paste into your page's HTML. You can fetch a URL to auto-populate fields from existing meta tags. Each schema type has specific fields optimized for Google's rich result requirements. The output includes a copy-as-script-tag function.

Why It Matters for SEO

Structured data helps Google understand your content and display rich results — enhanced search features like FAQ dropdowns, how-to steps, recipe cards, and product ratings. Rich results can increase click-through rates by 20-30% and make your listings stand out in search results. According to Google, structured data is the only way to get rich results for many content types. Without it, you miss significant SERP real estate.

When to Use This Tool

  • When adding FAQ sections to your pages for rich results
  • For blog posts to enable Article rich results in Google
  • When creating how-to guides to show step-by-step results
  • For local businesses to appear in local search features
  • For product pages to show ratings, prices, and availability
  • When setting up breadcrumb navigation for search display

Key Concepts

JSON-LD
JavaScript Object Notation for Linked Data — Google's recommended format for structured data. It's embedded in a script tag in your HTML.
Schema.org
A collaborative vocabulary used by search engines to understand structured data. Defines types like Article, FAQ, Product, and LocalBusiness.
Rich Results
Enhanced search features Google displays for pages with valid structured data: FAQ dropdowns, how-to steps, product ratings, recipe cards, etc.
Structured Data
Standardized code that helps search engines understand your content's meaning and context, enabling rich results in search.

Best Practices

  • Use JSON-LD format — Google's recommended format for structured data
  • Validate your schema using Google's Rich Results Test before publishing
  • Include all required and recommended properties for each schema type
  • Keep structured data accurate — it must match your visible page content
  • Test Article, FAQ, and HowTo schemas for eligibility in rich results
  • Update structured data when page content changes

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Frequently Asked Questions

What is JSON-LD structured data?

Which schema type should I use?

How do I test my structured data?